Loud and Literal, Shanghai and Beijing
Clothing with words on it is certainly not a novelty in the US, but there really isn’t any “standard” by which the Chinese apply English words and phrases to their clothing.
However, I would say that the most popular word used on Chinese clothing is easily “fashion”… But really Chinese people, do you have to so loudly and literally declare yourself as a participant in fashion consumption?
This woman’s jacket is just one example of the worst kind of “literal” clothing in China, but I love how her jacket includes the words fashion, real, and NO! I’m definitely lost in translation here (what exactly is she trying to communicate about herself?), but I know that I’m getting pretty tired of seeing people wearing such clothes.
However, I was elated when I lucked across this shot on my scooter, because it’s certainly one of the more fluent phrases I’ve seen printed on a t-shirt AND it doesn’t needlessly or randomly print the word “fashion” on it… that said, it is a bit aggressive for my taste.
Below is certainly the most hilarious piece of literal clothing that I’ve seen, especially considering the context (the girl is like 11 years old and with her family)… I don’t know if she knew what her sweater implies to the onlooker, but I don’t think she even cares considering the expression on her face.
I’ll try and post more examples of clothing with the word “fashion” on it, but I’ll have to do some digging. Don’t hold your breath in anticipation though, it’s really not that inspiring… but hopefully it will be semi-entertaining at the least.