The Future of Chinese Fashion II, ‘Greater China’

I noticed this little girl in Guangzhou scoping out the selection at a local kids clothing “store”, and it struck me as a bit odd to see such a young child be so discerning with her potential purchase (I don’t know if she had the money to buy it, but she looked really intent on buying at least a pair of animal print leggings).

I previously assumed that the parents in China were buying the clothes and choosing the outfits for their only child, but it seems like children are calling their own sartorial shots at a younger age nowadays in China… And I think that that is a good thing (better than status-conscious parents trying to dress their kids up like accessories) for the future development of style in China.

It would be interesting to know how much parents can and try to control clothing purchases and sartorial choices for their children… I also wonder how much and which sartorial patterns Chinese children adopt from their parents, and what they reject. Unfortunately conspicuous consumption seems to have already caught on with a much younger crowd, which I suspect is due largely to the parents.

Maybe the Cartier bag is real (I’m sure it was since this Mainland family was returning home from a Hong Kong shopping spree), but I’m sure it’s not that jam-packed with goodies from Cartier. But it’s all about appearances, right?

Or maybe for this generation it’s just all about having MORE, as this girl’s shirt would suggest:

Ok, girl, listen: You don’t need more, you probably actually need less. While you prance about in an obnoxiously pink t-shirt demanding “more”, your poor mom only has her street pajamas to walk around Xin Tian Di in. OK, maybe she had something else to wear and just wanted to wear her street pajamas, but that’s beside my point… My point is that there are few children in China today who need more, and you, girl, are not one of them.

Hopefully this is not the mentality of the next generation, and hopefully Chinese children will inherit some good taste instead of just a habit for mindless conspicuous consumption. There are definitely some good examples of stylish children, but I fear how the next generation’s collective mentality will manifest sartorially, especially given the influence of their parents. I guess only time will tell…

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