Shanghai’s First Fashion’s Night Out, Xin Tian Di

Last year China’s official FNO was in Beijing (as Vogue is based there), but this year China’s most stylish Gen Y-ers flocked to Infinity Plaza in Shanghai for the shopping portion of the event, and later made their way to Xin Tian Di for the after party.

I spotted a slim, shimmering silhouette upon entering the event, and thought I was at the right venue at the correct time…

…until I saw this guy:

I guess I was confused about whether he was there on official business for Vogue or there on his own accord on behalf of the People… But regardless the end result was the same I guess, with a light, fun mood surrounding an event that could have easily come off as pretentious or ruxurious because it was trying too hard. And not only did he make the atmosphere better for shopping, but he was also a hit with the kids:

Later I was reassured I was in the right place, as I spotted these girls in pieces from one of my favorite Chinese designer brands Content.

I’ve always liked her work since I first discovered the brand last year, particularly because she collaborates with artists and creatives to design images and patterns that are then digitally printed on a variety of fabrics… For example, these two prints are actually made up of hundreds of different pictures taken on the streets of Shanghai, and in this way represents one approach to re-using and re-interpreting domestic cultural materials to help define China’s contemporary aesthetics.

It’s important for China to recycle, reuse, and reinterpret its distinct cultural heritage through its creatives in order to make it relevant for today. Chinese designers in this way will not only protect Chinese culture, but also help define a uniquely Chinese aesthetic. Definitely keep your eyes out for Content.

So after drinking and dancing at Infinity, those who were invited to Vogue’s smaller after party drunkenly teetered over to a temporary construction made just for the event. The front room for drinking and dancing was made of transparent plexiglass, making it more of a spectacle than a party… But some people liked that I’m sure.

But if people didn’t want to deal with all the people and music and drinks, guests could head to the back room which was more private… But this is definitely where the party was at, and was more of my idea of FNO.

But the the back room was interesting as well, as there were some of China’s top fashion industry professionals, including Content designer Zero (middle, her outfit is her own design) and Charles, a partner of indie Chinese designer store Dong Liang (I haven’t posted about them before but will, as their store is absolutely phenomenal). Charles is wearing a coat by Uma Wang:

Also in attendance was the Tips boutique owner Yinjia. They carry some great international brands, but my favorite brand in the store is by local shoe designer Kim Kiroic… Kim does all the shoes for Korean designer extra-ordinaire Juun J.

There were lots of other stylish people in attendance, but unfortunately because of flashing lights and a packed space, I got very few pictures of the guests that would do their outfits justice. This was one of my favorite looks from the night that I was able to capture:

And this look caught my attention of course with it’s red, white, and blue stripes.

Although this group may be a little skewed to consider for the Best Dressed Generation score count, I have to award something because it’s my first post about Gen Y and there were some very stylish people there that deserve credit.

Gen X – 45 points (3 posts)
Gen Y – 20 points + 5 points for the guy in the cow suit = 25 points (1 post)
Gen Z (children and adolescents) – 0 points (0 posts)