Fashion is Literally Easy, Shanghai
I’ve seen buses all around Shanghai with these new ads by fashion e-commerce website Luck Cart which state: “Fashion is Easy”:
Thanks Luck Cart and Bus 146 for the insight, but I think you’re missing the point. Fashion is easy, but style is not… And style is what matters most (this is even more true on the street), right? I mean, you need fashion to create style, but style is ultimately a higher form of fashion (at least to me it is).
Anyway, the Chinese slogan literally translates to “fashion is simple”, and I have a few great examples of how fashion is literally simple in China:
Basic, basic, basic but I guess if you slap the word “fashion” onto something, it becomes cool, no? Hmmm, that doesn’t really seem to work in this case either…
Or in this case:
And making it sparkly and combining it with the words “style” and “jeans” doesn’t make it any more stylish either…
So yes, I would agree that fashion is easy and simple, and declaring it literally makes it even easier and simpler… But cultivating one’s own sense of aesthetic or style is the difficult part, and I hope I see more of that in the coming year.
So try and not conflate these two related but separate terms, Chinese people (and everyone else)… Fashion and Style are very different things, and I’ve tried to explain those differences in the Fashion Theory Section of CPHNS. The definitions are far from perfect, so please send me your suggestions!!
Best Dressed Generation:
Gen X – 190 points
Gen Y – 205 points – 10 points for falling victim to simplistic, literal fashion = 195 points
Gen Z – 148 points – 10 points for doing the same = 138 points