Three Society SS14 Finale Video, Shanghai Fashion Week

IMG_20131022_082625Three Society SS14 Finale at Shanghai Fashion Week from Timothy Parent on Vimeo.

Contemporary menswear brand Three Society put a strong foot forward with their first showing at Shanghai Fashion Week. Known for its youthful exuberance as much as its playful patterns and embroidery, the designer provided his vision of entrepreneurial urbanites and neo-dandies that are flooding China’s many, many streets. A balance of commercial and creative, this young brand is finding key customers in the upwardly mobile, optimistic ranks of young men (and women too!) who are serious… about creativity and identity. A bit more unique and better-made than most brands in China, Three Society may be able to resonate with a lot of customers in China.

Check out stills from the show here: