Fake Natoo FW15 at Shanghai Fashion Week, Xin Tian Di
Fake Natoo is one of my favorite brands, and this show just reinforced those feelings… But it isn’t because of the clothing itself per se (although there were many pieces that I loved this season), but rather the spirit of the brand itself. They are known for their more holistic approach to design, meaning that they are not only concerned with WHAT they produce but HOW they produce it. They love using innovative but also sustainable materials, and even their labor is ethically sourced. For one collection she trained and employed homeless people and other people that have trouble finding work. For Fake Natoo, the process is just as important as the result.
But this collection in particular demonstrated a strong sense for aesthetics. The shapes were different in the best kind of way, not overwrought but with just enough design to make one wonder how exactly a piece was constructed or was pieced together. A couple of looks were definitely unnecessary, but that doesn’t discredit Fake Natoo’s ability to move people through not only the clothing but the brand itself. It’s certainly one of the most inspiring Chinese brands out there, so keep an eye out for this one.